FROM THE FESTIVAL TO A PROFESSIONAL: THESE ISSUES FOR TOURISM DEVELOPMENT

24/09/2019 2006 0
Thanh Tuyen Festival has become a trademark of Tuyen Quang, imprinted in the minds of numerous people nationwide and international visitors. From Thanh Tuyen Festival, set out lessons for tourism development in the province, to make tourism become an important economic sector, truly a breakthrough in socio-economic development.

Tourists learn about tourism products of Lam Binh district at Thanh Tuyen Festival 2019. Photo: Quoc Viet.

Among types of tourism, festival tourism has the shortest time, usually takes only a few days, so it is difficult to develop a sustainable service. But the Thanh Tuyen festival is probably the longest, starting from the early days of the 8th lunar month to the full moon. This is a unique feature of Thanh Tuyen Festival. The festival period is longer, so the services are quite developed, translator's income is also "longer" than other festivals. From the values ​​brought by the festival raises the question of how to make other types of tourism as exciting as Thanh Tuyen Festival, and from this festival to connect with other types of tourism such as: how. This is a long story that our province has set out to develop, so that people can get rich from tourism and services.


The stall to introduce specialty agricultural products of Tuyen Quang city
at Thanh Tuyen Festival. Photo: Quoc Viet.

Thanh Tuyen Festival has been formed and developed for 15 years, made by the people who have attracted a large number of visitors to visit and experience. This is really a business season with a variety of services. However, according to the leaders of the Department of Culture, Sports and Tourism, the fact is that these services are "follow", not sustainable, especially not promoting the advantages of agricultural products. originality of localities; lack of connectivity with other types of tourism.

Tuyen Quang has many unique agricultural products. Shan Tuyet Shan Tea was chosen by the Prime Minister as a gift to the Malaysian Prime Minister during an official visit to Vietnam in late August. Shan tuyet is a specialty tea, grown in the high mountains of Na Hang district, with a characteristic flavor and sweetness, much popular. Unfortunately, this product is not sufficient for the market. During the Thanh Tuyen Festival season, many tourists order this product but do not have it for sale. At the agricultural product display booths taking place within the framework of the festival, Shan snow products just stopped in the "model" form, customers who ordered large quantities were not able to meet. According to the People's Committee of Na Hang District, the district has more than 1,200 hectares of Shan Tuyet tea, concentrated in Hong Thai, Sinh Long and Son Phu. Market demand, especially on the occasion of Thanh Tuyen festival is relatively large, but the district is unable to expand its area because of forest protection. The current and future issues of the district are to intensify intensive farming, taking care of existing tea areas in order to improve tea yield and quality; attaching importance to organic production and tending to increase product value and benefit tea growers. The district has also developed a plan to preserve and develop ancient tea trees, creating a unique specialty tea area to attract tourists to experience. The story of Shan Tuyet tea development is also a valuable lesson for the development of the province's specialty agricultural products for tourism, creating many unique and attractive products to meet the diverse needs of visitors.


Tourists visit Na Hang eco-tourism area. Photo: Quoc Viet.

The connection between the types of tourism in the Thanh Tuyen Festival season should be given to visitors to have the opportunity to spend money on an experience journey. Mr. Nguyen Trong The, Director of Hoang Gia Tuyen Quang Tourism Company (Tuyen Quang City) emphasized that the connection between tourism types is an important factor to make a mark on tourists and bring real value. tourism development. In fact, the number of tourists coming to Tuyen Quang to experience Thanh Tuyen Festival is very large, but most of them have just stopped in the city, not many delegations continue to visit the tourist destinations in the area. To do this well, the core element is the development of a synchronous tourism infrastructure, with many attractive tourism products to attract tourists in the journey of Tuyen tourism.


People in Khau Trang village, Hong Thai commune (Na Hang) harvest Shan snow tea. Photo: Quoc Viet.

From the above issues, the Provincial Party Committee and the Provincial People's Committee have implemented many important solutions to develop tourism infrastructure, diversify tourism products, create connections to promote the value of the tourism economy adequately. with the potential of the province. Accordingly, the province has constantly improved the business investment environment, attracting many large corporations to invest in the field of tourism. VinGroup broke ground in the project of public recreation, entertainment and resort area in My Lam Mineral Spring Resort; FLC Group has conducted surveys to build a project to develop resort, recreation and entertainment tourism in Tu Thinh and Minh Thanh (Son Duong); Thai Long (Tuyen Quang City) and Trung Mon (Yen Son). This is an important basis to increase the connection of tourists to visit different types of tourism. Projects coming into operation in the near future will keep visitors staying in Tuyen Quang longer when returning to the annual Thanh Tuyen Festival. The promotion, tourism promotion, tourism souvenir product design and logo creation tourism has been implemented by the province to create motivation for tourism development in the coming time.

Measures to connect different types of tourism in the coming time will bring great value to the people, attract a large number of people to participate in tourism such as Thanh Tuyen Festival. When people take the lead in tourism development, services will bring about sustainable values in the period of renovation and integration.

According to Tuyen Quang Online

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