Enhance application technology
Online travel is becoming a trend towards many countries when all tourism promotion activities have to be suspended due to the impact of the Covid-19 epidemic. Typically, at the beginning of April, the organization of cherry blossom festivals in Japan, Korea, the United States ... had to stop, instead of online travel activities to help tourists visit and experience through smart device.
Or as recently, more than 2,500 famous museums and opera houses "joined hands" with Google Arts and Culture to introduce free virtual tours to the public through digital technology applications, clearly bringing great advertising effect. The Guardian, a famous British press publication, has introduced Son Doong cave (Quang Binh province) in the list of 10 most visited virtual reality tours in the world, bringing great excitement to readers. ... That shows that world tourism has changed to adapt to the situation of the Covid-19 epidemic.
Son Doong Cave (Quang Binh province) is one of the top 10 virtual reality tours worth visiting in the world introduced by The Guardian, a famous British press publication.
In Vietnam in general and Hanoi in particular, many units have applied technology to attract people and tourists to learn about destinations online. Recently, famous travel websites, such as: Amazing Vietnam, Lonely Planet, TripAdvisor... have increased their posting of many attractive tourist images and information to serve the discovery needs of tourists.
Director of the Center for Cultural and Scientific Activities Van Mieu - Quoc Tu Giam Le Xuan Kieu said that the center has long implemented a form of "360-degree tour" on its website, allowing visitors to learn about the culture. monuments wherever they are. On this occasion, the monument is temporarily closed to implement social isolation, but promotional activities are still carried out on YouTube. According to Secretary of the Party Committee of Bat Trang commune (Gia Lam district) Pham Huy Khoi, although direct tourism activities at Bat Trang ceramic village must be halted, the form of online tourism through the website Battrangtour.net still takes place. quite vibrant. New news and photos are regularly updated on this website, attracting the attention of many tourists.
In many other tourist destinations of Hanoi, the application of technology is now the priority solution to reach visitors. Hoan Kiem District's website "360 degrees Hoan Kiem", Myhanoi application provides a lot of useful information and images about Hanoi, which can help residents and visitors learn about destinations even at home. Joseph Stalin, a Polish tourist who is under quarantine at a hotel in Hanoi's Old Quarter, said he had a time to explore Hanoi in a very different way with his smartphone.
Proactively deploying
Online travel is a reasonable choice in the context of the complicated development of the Covid-19 epidemic. General Director of AZA Tourism Company Nguyen Tien Dat said that at this time, the implementation of tours is not appropriate, but units can focus on promoting images and updating information about destinations on its website, in order to help tourists understand more about Vietnam tourism.
According to the Hanoi Department of Tourism, since 2017, the Hanoi People's Committee has assigned the Hanoi Department of Tourism to coordinate with the Vietnam Post and Telecommunications Group (VNPT) to implement the Smart Tourism Project. Up to now, the application of digital technology to develop online tourism has been implemented by many units in Hanoi. Director of Hanoi Department of Tourism Tran Duc Hai said that this is the time when units need to actively promote the application of technology to manage their work, and at the same time help people and tourists have more information channels. Useful travel. Developing online tourism will help units affirm their brands, promote their images effectively, and create a foundation for sustainable development in the future.
However, in order to develop online tourism well, tourism businesses and destination management units need to clearly define goals, action plans as well as implementation solutions. In fact, in the process of implementing tourism activities, many units have not taken advantage of the full potential of technology. Many tourism websites are mainly data storage, lack of information, fresh and attractive images, so the number of visitors is not high.
According to Standing Vice Chairman of Vietnam Tourism Association Vu The Binh, in order for online tourism to be effective, units need to synchronously implement many solutions, including enhancing human resource training. good at information technology. According to General Director of Hanoi Redtour Company Nguyen Cong Hoan, developing online tourism requires rearranging work plans and management methods. Instead of requiring employees to work directly, the unit will manage operations through a system of technological equipment.
The Covid-19 epidemic does not know when it will end, which is a great challenge, but also an opportunity for the tourism industry to look back to assess the situation, identify solutions and develop directions. Online travel is a way to help companies strengthen their brands and create resilience when the epidemic is under control.
According to the new Hanoi
