The Resolution of the XV and XVIth Party Congress of Tuyen Quang province identified tourism development as one of the province's socio-economic breakthroughs. Since then, the Standing Board of the Provincial Party Committee and the Provincial People's Committee issued the Conclusions, Programs, plans, schemes, projects to implement and deploy a series of solutions for tourism development in accordance with real conditions. economy of each locality, each time, bringing into play the strengths of each locality, gradually building the image of the destination, especially building a number of outstanding tourism products of the province, meeting the diverse needs of each province. of tourists, so the number of visitors to tourist areas and destinations is increasing; In the 2016-2020 period, it is expected to attract nearly 9 million visitors, contribute to creating jobs for businesses and income for people, promoting socio-economic development, gradually turning tourism into a important economic sector of the province.

Building outstanding tourism products to attract tourists

Outstanding tourism product is a tourist product that is attractive, specific, original and represents the tourism resources of a tourist destination, a locality, a region or a country; satisfy the needs of visitors and create a deep and unforgettable impression. Thus, with the province's rich and diverse tourism potential, in the past time, along with the efforts of the whole political system, business community and people of Tuyen Quang have been focusing on building outstanding tourism products, initially creating a foothold in the market, typically historical - cultural tourism; festival tourism, ecotourism, resort tourism, spiritual tourism, community tourism.

Historical and cultural tourism: With the goal of preserving and embellishing the special national historical relic Tan Trao, associated with tourism development, the National Administration of Tourism (Ministry of Culture, Sports and Tourism) coordinate with Tuyen Quang province to develop and submit to the Prime Minister for approval the master plan on development of Tan Trao national tourist area, by 2030 Tan Trao tourist area will basically meet the criteria of the national tourist area. family. At the same time, the province has focused on calling for socialization and allocating resources to implement the Master Plan on preservation, restoration, restoration and promotion of the value of national historical relics, especially Tan Trao, the province. Tuyen Quang is associated with tourism development to 2025, with the following work items: Building Museum and Cinema Room; Memorial area for revolutionary predecessors; Renovating and upgrading Tan Trao Square and building a reception area.. Along with that, promotion work has been enhanced through many forms such as setting up a separate website of the Vietnamese-English bilingual national tourist site. ; equipped with presentation room for tourists; issue leaflets, brochures, photo books about the tourist area; organize propaganda and seminars to affirm the value of the relic site; promptly renovate and embellish relics; improve the quality of guides and presentations to serve tourists; tour route expansion. Kim Binh special national relic site (Chiem Hoa district); The relic site of Ngoi Village - Da Ban (Yen Son) ... has been gradually invested in embellishing and attracting visitors.

Spiritual tourism has affirmed the brand "Sacred land", "Mother land" mentioned by many pilgrims and worshipers as spiritual points: La Temple, Upper Temple, Lower Temple - Kiep Bac Temple , Mo Than Temple, Canh Xanh Temple, Ghenh Quyt Temple, Cam Temple, Huong Nghiem Pagoda (Tuyen Quang City); Minh Luong Temple (Yen Son District); Thuong Dang Chau Temple (Son Duong District); Bac Muc Temples, Cai waterfall (Ham Yen district); Bach Than temple, Bao Ninh Sung Phuc pagoda (Chiem Hoa district); Pac Ta temple (Na Hang district); Pu Bao temple (Lam Binh). In order to turn Tuyen Quang spiritual tourism into one of the spiritual tourism centers of the Northern Midlands and Mountains, the Provincial People's Committee has approved the theme. Spiritual tourism development project in Tuyen Quang province.

Festival tourism: The highlight is Thanh Tuyen festival with an increasingly professional organization, associated with national and regional cultural events, which have created a highlight and become a unique tourism product. province's own. Invested in a separate website www.lehoithanhtuyen.com.vn to promote and have certain effects, especially expanded the promotion of the live mid-autumn model parade in Hanoi city before the city festival. Annual activities create effective spread and stimulate tourism demand. Districts and cities continue to maintain traditional festivals, while focusing on exploiting and promoting local traditional cultural values ​​to build festival tourism products with their own characteristics, serving tourists, such as the fire dance festival of the Pa Then people, Hong Quang commune, Lam Binh district.

Ecotourism and resort: My Lam mineral spring resort has a source of hot mineral springs in the ground, which has been famous for many years for its value of restoring health and beauty, which is attracting a number of large businesses. to invest in developing tourism services, including the Vinpearl Tuyen Quang Resort and Resort Project, investing in the following items: Resort villas; medical examination and treatment service area with hot mineral water therapy; hot mineral zone; Clubhouse service area; My Lam Golf Course. The investment project to build a golf course and Mimosa eco-tourism village... This will be a condition to turn My Lam mineral spring resort into a high-class general service tourist area, creating momentum to promote tourism in the province. Sustainable Development. In addition, has built the trademark (logo) "My Lam natural mineral water" granted by the National Office of Intellectual Property - Ministry of Science and Technology, which is a favorable condition for building a brand of mineral water products as well as promote the value of mineral water, create a destination brand, and improve the competitiveness of the tourist area. Na Hang - Lam Binh Nature Reserve has been recognized by the Prime Minister as a special national scenic spot and has become a destination for many tourists; The province has coordinated with Bac Kan province to build a profile of Ba Be Natural Heritage Area (Bac Kan province) - Na Hang (Tuyen Quang province) to submit to UNESCO for recognition as a world natural heritage.

Community tourism: The districts have focused on developing community tourism development projects and have formed a number of attractions that attract a large number of tourists to visit and experience, typically such as: tourist attractions. community calendar at Ban Ba ​​waterfall (Chiem Hoa district); Na Tong and Na Dong villages, Thuong Lam commune, Nam Dip village, Lang Can commune (Lam Binh district); Na Kha village, Nang Kha commune, Khau Trang village, Hong Thai commune (Na Hang district); Gieng Tanh village, Kim Phu commune (Tuyen Quang city)... Through that, people have seen the positive benefits of community-based tourism, focusing on investment and home improvement to continue to develop. develop and expand homestay models to welcome tourists. There have been travel businesses associated with investment and community development, which have initially been effective (Nam Sao Trading and Tourism Company Limited, branch in Tuyen Quang, invested in Nam Diep village, Lang Can commune, Ban Bon village, Phuc Yen commune, Lam Binh district).

Despite having rich and diverse tourism resources, the attraction of tourists is not high, the exploitation of tourism products of the province is not commensurate with the potential, available strengths, products and services. in some areas, tourist attractions are still monotonous; tourism products have not been branded in a methodical and sustainable manner; connection of tourist destinations with travel agencies is limited; The quality of services, especially supplementary services such as meals, accommodation, entertainment, and shopping is lacking, thus affecting the quality of tourism products and reducing the attractiveness to tourists. In order for tourism activities to have a new development, in the coming time, Tuyen Quang will synchronously deploy tourism development solutions, paying special attention to solutions to diversify and develop high-quality tourism products, meet meet the needs of tourists, create a sustainable position on the tourist map of the country and the world.

Nguyen Hue

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