At the 26th World Travel Awards - World Travel Awards (WTA) 2019 Asia-Pacific region, Vietnam was named in four categories of this year's awards, including: Asia's Leading Destination Asia 2019, Asia's Leading Culinary Destination 2019, Asia's Leading Cultural Destination 2019, and Hoi An City was awarded the title of Asia's Leading Cultural City Destination 2019.
Notably, although it has been appreciated by the world for a long time, this is the first time Vietnamese cuisine has been recognized by a prestigious and world-class award as "Asia's Leading Culinary Destination 2019".
Hanoi beef noodle soup - famous dish of Vietnamese cuisine
Culinary tourism - a trend of interest to tourists
Culinary tourism is a way for tourists to immerse themselves in the culture of the destination, which is a trend that more and more tourists are interested in. Many traditional Vietnamese dishes such as pho, bun cha, spring rolls, etc. are considered world-famous delicacies that cannot be missed when coming to Vietnam.
Many foreign tourists to Vietnam are not only interested in the cuisine but also want to learn about the history and cooking process of that dish.
Foreign tourists enjoy Hanoi street food.
According to the World Tourism Organization's report on food tourism, an average of one third of a tourist's budget is spent on food. Vietnamese cuisine is famous for many foreign tourists, especially street food is one of the reasons that attract them to Vietnam.
Currently, there are 2 food tours that foreigners are very interested in when coming to Vietnam: street food tours and market tours, taking cooking classes and enjoying food made by themselves.
Tour guide The Anh (Hanoi) said: "There are tourists who come to Hanoi just to enjoy street food. They will be taken around Hanoi's Old Quarter and enjoy dishes such as dried beef salad, Bun cha, banh cuon, then egg coffee dessert. They are very excited and no tourists have been disappointed with this tour."
With a cooking tour model, visitors will be taken to the market to discover the culture of going to the morning market, experience life in the houses of indigenous people, and culinary artisans will teach them how to cook. traditional Vietnamese dishes such as fried spring rolls, beef vermicelli, mannequins... then guests will enjoy the food they have just made.
Michael and his wife, a French couple, shared that they had a 2-week trip to Vietnam and wanted to go to experience and learn about life that they had only seen in books and newspapers before. Besides wanting to enjoy famous Vietnamese dishes, they also want to learn how to make and process those dishes themselves.
Mr. and Mrs. Michael learned how to make Vietnamese spring rolls under the guidance of culinary artist Anh Tuyet (25 Ma May - Hanoi).
As a lifelong lover of food, artisan Pham Thi Anh Tuyet (Hanoi) is always dedicated to spreading Vietnamese kitchen and Vietnamese soul to many domestic and international tourists.
“People who work in the culinary industry like me are very passionate about making Vietnamese cuisine a strong brand and reaching out to the world like Korea, Japan and China have done. Vietnamese cuisine is both delicate, healthy and popular with many international tourists. Rich spices are a unique feature of Vietnamese cuisine, not only creating flavor for dishes but also acting as effective remedies. Therefore, we always strive to popularize Vietnamese kitchens, highlight the Vietnamese spirit in many restaurants and hotels, to strongly attract tourists to Vietnam," said artist Anh Tuyet.
Bringing cuisine into the "specialty" of Vietnam tourism
Vietnamese cuisine contains many cultural and historical values, it is necessary to consider culinary tourism as an independent form of tourism with specific development strategies.
If only the dynamism of private enterprises and the restaurant system is not enough, it also needs the management of the state and local authorities and many other fields.
According to Mr. Nguyen Thuong Quan - Chairman of the Vietnam Chef Association, in order for cuisine to become a prominent product of Vietnam's tourism, it is necessary to have a conservation and preservation plan to raise the cuisine to the national heritage level; Management agencies and tourism businesses need to develop rich, attractive, unified, sustainable and cultural tourism culinary products in key tourist areas of the country. Vietnam; Prioritize restaurants and chefs who are doing business, serving tourists, focusing on food hygiene and safety management; It is necessary to promote communication to promote Vietnamese culinary brands to the world, making culinary tourism a type of tourism in our country.
Source: VOV Newspaper
