Creating a breakthrough for Tuyen Quang tourism - Lesson 1: Overcoming challenges

05/07/2023 848 0
In many terms of the Provincial Party Congress, tourism has been identified as one of the breakthroughs. However, for many years, Tuyen Quang tourism has encountered many difficulties and challenges, and the results have not been as expected. The province has clearly recognized these things and made many decisions to create motivation to attract investment in tourism, gradually turning tourism into an important economic sector of the province.

In the first year of implementing the goals of the 17th term of the Provincial Party Congress, Tuyen Quang tourism as well as many localities in the country encountered difficulties for the first time and also unprecedented: Freezing all activity due to disease. This is also considered a "break" for the province to re-evaluate its limitations and difficulties, thereby issuing and supplementing a series of policies to support and develop tourism in a more professional and sustainable way.

Important Policies

On June 16, 2021, the Provincial Party Committee issued Resolution No. 29-NQ/TU on developing tourism into an important economic sector of the province. The resolution with specific goals has become the driving force to change the views and ways of tourism in many localities.

The Provincial People's Council also issued many specific support policies. As Resolution No. 09/2021/NQ-HDND dated December 20, 2021 stipulating a number of policies to support tourism development in Tuyen Quang province; Resolution No. 24/2022/NQ-HDND dated December 10, 2022 stipulating the rates, collection, payment, management and use of a number of fees in the fields of culture, sports and tourism in the area. Tuyen Quang province; Resolution No. 46/NQ-HDND dated December 9, 2022 on Adjusting the investment policy of the project of Preservation, renovation, restoration and promotion of the value of the special National Historic Site of Tan Trao, Tuyen Quang province associated with tourism development by 2025; Resolution No. 01/NQ-HDND dated February 28, 2023 approving the investment policy of the project to restore and embellish the special National Historic Site of Tan Trao, Tuyen Quang province.

Visitors enjoy the 2nd International Hot Air Balloon Festival held in Tuyen Quang.

Supportive policies were issued in a timely and practical manner, creating a push for localities to "change their skin" from thinking to acting.
One of the earliest resolutions that came to life was Resolution No. 29 of the Executive Committee of the Provincial Party Committee and Resolution No. 09 of the Provincial People's Council. Immediately after the Provincial Party Committee issued Resolution 29, the localities had a plan to build so that each specific goal of the Resolution soon reached the target. In many localities, the breakthrough tasks of district leaders are directly linked to tourism, enough to see the determination of the whole political system in fulfilling the goal of making tourism an important economic sector of the province. .

Immediately after Resolution 29, One of the biggest changes in the two and a half years of implementing the Resolution of the 17th National Congress of the province was Tuyen Quang's "offering" of many new tourism products: Successfully organizing the opening of the Tourism Program Tuyen Quang province calendar and International Balloon Festival (in 2022, 2023); renovating and improving the quality of Thanh Tuyen Festival organization in association with national and regional cultural events: Organizing Thanh Tuyen Festival in 2022 in association with the ceremony to receive UNESCO's diplomas for registration of non-cultural heritage The object "Practice Then of the Tay, Nung and Thai people in Vietnam" on the list of representative intangible cultural heritage of humanity, the contest "Beauty of Xu Tuyen", this is a tourism product that has been evaluated. The price is a new, creative way to promote a very positive and clear effect in propagating, promoting and introducing images of the land, culture and people of Xuyen province, attracting a large number of domestic and foreign tourists. international.

Tuyen Quang has many more cultural villages open to welcome guests, such as Cao Lan Ethnic Culture Village in Dong Son village, Chan Son commune (Yen Son) associated with community tourism development; Community Culture and Tourism Village in Khau Trang Village, Hong Thai Commune (Na Hang), Typical Culture Village and Fire Dance Ceremony of the Pa Then Ethnic Group, Thuong Minh Village, Hong Quang Commune (Lam Binh), Folk Culture Village Tay ethnic group in Pac Cap village, Phu Luu commune (Ham Yen)...

The Provincial People's Committee also issued a series of decisions to concretize Resolution 29, such as Decision No. 426/QD-UBND dated July 30, 2021, promulgating the tourism development project of Tuyen Quang province to 2025 and orientation to the future. year 2030; Decision No. 144/QD-UBND dated 19/4/2022 promulgating the Project of typical tourism products of Tuyen Quang province in the period of 2023 - 2030; Decision No. 698/QD-UBND dated December 27, 2022  promulgating the Scheme of organizing renovation of Thanh Tuyen Festival in the period of 2022 - 2030 and the annual tourism development plan of Tuyen Quang province...

Resolution No. 09/2021/NQ-HDND is the first thematic resolution on tourism support of the province, stipulating 10 policy contents entitled to financial support for investment, construction and development of tourism activities in the province. province table. Ms. Nguyen Thi Hue, Deputy Head of Tourism Management Department, Department of Culture, Sports and Tourism said that through the policy, it has encouraged individuals, households and organizations to boldly continue to invest and invest in tourism. attract new investors to invest in tourism development. In 2022, organizations and individuals doing business in tourism services in the whole province have received over VND 2.4 billion in support.

Truthful address

Along with the timely supplement and promulgation of policies, the communication about tourism in the last half term of the province has also contributed significantly to promoting the image of Tuyen Quang tourism to friends at home and abroad.

According to the assessment of the Department of Culture, Sports and Tourism, the campaign to promote tourism images in this period was implemented synchronously, on many platforms and had a strong impact.

Through the platform "Mytuyenquang.vn" and the travel application on mobile devices (Android and iOS) called "Tuyen Quang tourism" reached nearly 2,538,000 visits. Updated to the portal 1,100 news, articles, locations, tourist service establishments, utility services... Some keywords reached the top of Google: Top 1; top 2, top 13... The cultural sector also completed 18 virtual reality attractions (VR360) tourist attractions of the province, including 12 points of Na Hang - Lam Binh eco-tourism area; 6 points in Tuyen Quang city and other important information and events of the province.

After the Covid-19 epidemic, grasping the increasing demand for "on-site tourism" of tourists, many tourist attractions of Tuyen Quang were promoted through Facebook, Tiktok and mass media. Many keywords, after only a short time, have become "hot" places such as Hong Thai pear flower, Hong Thai golden season, Tuyen Quang hot air balloon, array swimming - Then singing on Na Naa lake... Early in 2023, Na Tong Cultural Tourism Village (Lam Binh) is one of 130 tourist villages of 11 APEC economies that has just been selected by the APEC Secretariat to promote and introduce tourism on the APEC website - this is considered a great opportunity. for Tuyen Quang's eco-tourism to reach the foreign market as quickly as possible.

In addition to innovating the form of propaganda and promotion, this period Tuyen Quang promotes tourism development cooperation with provinces and cities throughout the country in order to exploit tourism development such as tourism cooperation cooperation between tourism development. Ho Chi Minh City and the Northeast provinces; strategic cooperation between Tuyen Quang province and Vietnam Tourism and Transport Marketing Joint Stock Company-Vietravel; cooperation in developing the tourism program "Through the Viet Bac heritage regions" with Thai Nguyen and Ha Giang; develop tourism product "Legend of Song Gam" between Tuyen Quang - Ha Giang - Vietravel; promoting tourism investment in provinces with Then heritage in 2022. Propaganda, promote tourism on Vietnam Tourism Magazine, VTC digital television... Promotion, communication, culture and tourism Tuyen Quang province on popular stamps and envelopes at Post Offices, Post Offices - Commune Culture. Organize thematic contest "Tourism photos Tuyen Quang" in 2022; contest to learn about revolutionary historical relics in Tuyen Quang province "...

The province's synchronous solutions have initially realized the determination to make tourism an important economic sector of Tuyen Quang. From a "late sleep fairy", beautiful girl Tuyen Quang has woken up and become a reliable and favorite destination of domestic and foreign tourists.

According to Tuyen Quang Online Newspaper

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