With the theme “Na Hang Fragrance”, this year’s festival promises to bring visitors unique experiences, imbued with national identity and the interaction between people and nature.

Pear flowers in Hong Thai commune, Na Hang district often bloom in March, attracting many people and tourists to visit and take photos.

Striving to attract 350 thousand visitors

Na Hang highland district has natural, climate and human conditions for tourism development. The most typical are experiential tourism in the Na Hang ecological lake area and 4-season tourism in Hong Thai commune. Recently, community tourism in Ban Bung village, Thanh Tuong commune is also developing in conjunction with exploring the primeval forest route and viewing heritage nghien trees. As a highland district with a large number of ethnic minorities living together in villages, the cultural identity is extremely rich. The good customs, practices and traditional beliefs are preserved and promoted by the people, becoming unique tourism products.

To promote these advantages, Na Hang district annually organizes the Na Hang Fragrance Festival to stimulate tourism from the beginning of the year. Comrade Nguyen Trong Doan, Vice Chairman of Na Hang District People's Committee, said that the 2025 Na Hang Fragrance Festival will open at 8:00 p.m. on March 7, 2025 at Na Hang District Square. The festival with a special art program, bearing the local mark, will open a series of events such as: Photo exhibition of Na Hang Land and People; Na Hang Highlands Cultural and Culinary Week; Traditional Costume Performance Contest; Na Hang District Folk Dance Festival; Embroidery Contest on Ethnic Costumes; Activities at Na Hang Night Market; Organizing performances, listening to Then singing on boats; displaying products at booths; visiting scenic spots of Na Hang District. The district strives to attract over 350,000 tourists to the locality by 2025. According to Na Hang District, preparations for the opening of the 2025 Na Hang Fragrance Festival are now complete. Communes and towns in the area have chosen the best and most outstanding things of their locality to contribute to the fun and promotion. Hotels, motels, homestays, and restaurants are all operating at full capacity, committed to ensuring prices and food hygiene and safety. Security, traffic flow, and fire prevention are specifically assigned to each force. The district wishes to bring the most beautiful, joyful, and meaningful images of this year's festival season. The whole district has 3 hotels, 25 accommodation establishments with 321 rooms, 625 beds; over 20 restaurants, 73 tourist boats qualified to transport tourists. The district has initially developed community tourism with over 22 households investing in building homestays in Khau Trang village, Hong Thai commune; Na Kha village, Nang Kha commune; Na Ne village, Thanh Tuong commune and in Na Hang town. The homestays are basically qualified to serve and welcome tourists. Mr. Nguyen Viet Cuong, Director of Viet Cuong Hotel, Na Hang town, said that in preparation for the Na Hang Fragrance Festival in 2025, the hotel has invested in upgrading facilities and improving the skills of reception staff. At the same time, it is committed to publicly posting reasonable room rates, ensuring satisfaction for visitors.

Tourists take photos with pear trees in Hong Thai commune that are budding and are expected to bloom next week.

Attractive pear blossom season

In fact, the “core” of the Na Hang Fragrance Festival is the Hong Thai Pear Flower Festival, a unique highlight. Every year, around March, when the weather starts to warm up, the pure white pear flowers bloom. Ancient pear trees that are several decades old, even some that are hundreds of years old, stand proudly in the mountains and forests, becoming symbols of the locality. When the flowers bloom, the whole forest seems to be covered in a pure white coat, creating a poetic and romantic scene.

While “waiting” for guests to come during this year’s pear flower season, Ms. Ban Thi Thuong, a Dao Tien ethnic group, owner of the Mac Cop homestay in Khau Trang village, shared: A week ago, the number of guests booking rooms in advance also increased rapidly. Because according to Ms. Thuong, pear flowers are truly a unique festival of Na Hang district in general and Hong Thai commune in particular. To increase the appeal of the pear blossom festival, the commune also organizes unique cultural and sports activities. Such as organizing fire dancing performances of the Dao Tien people, Shan Tuyet tea star picking competition, beeswax painting on brocade, traditional embroidery activities...

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The Hong Thai pear flowers are starting to bloom, promising an impressive flower season.

According to the people of Khau Trang village, Hong Thai commune, this year the weather is cold, and the pear blossoms are also blooming a little later than usual. Recently, there has been a lot of drizzle, signaling the upcoming warm sunshine, this is the "golden time" for the pear trees to bloom their most beautiful flowers. Mr. Nguyen Chung, Tay Ho, Hanoi confirmed that he had been there once before, but was so fascinated by the pear blossom season. This year, he decided to bring his whole family here for another trip. Mr. Chung's family members revealed that they had prepared many beautiful costumes to take photos and videos, and they also rented local ethnic costumes.

The attraction of the Hong Thai pear blossom festival is huge. Na Hang district organizes many events at two main locations, Na Hang town and Hong Thai commune. The above typical events will be the driving force for Na Hang to stimulate demand and develop tourism quickly and sustainably.

According to Tuyen Quang Online Newspaper