Promote tourism from the check-in point

23/03/2023 1499 0
Realizing the importance of widely promoting the local tourism image, recently in the province, many strange check-in points have appeared. Check-in points are invested in scale, with aesthetics like a key to open the door to effectively promote local tourism.

Characteristic highlight

Currently, the districts and cities in the province are studying to build attractive, unique and unique check-in points of their own localities. Because this is considered a prominent tourist symbol, distinguishing between one place and another.

Na Hang upland district in its development strategy has realized that the hydropower plant, Pac Ta mountain is an irreplaceable cultural and tourism symbol of the home district. But where the guests stand to take photos and videos to get both features that's the problem. Therefore, the wharf area is not as popular with tourists as the original location on the side of the dam, adjacent to a very convenient asphalt road. The frequency of "lonely trees" by the hydroelectric lake on social networks is increasing, creating a good effect. Na Hang People's Committee has assigned the Culture-Information Department, District Union to build a check-in point. The large concrete blocks left in the construction of the hydroelectric dam were moved, creating a good ground for the delegations to take pictures. The lonely tree, as people often call it, was officially renamed the tree of happiness. The Na Hang logo was built, creating a completeness for the check-in point. Ms. Nguyen Thuy Hien, a tourist in Hanoi, said that sometimes she still leads the group to Na Hang to travel. And every time, she leads everyone to the place to check-in the tree of happiness to take pictures. When the photo was published in the press, social networks, just looking at the photo, people immediately knew that it was Na Hang.

Khau Lak pass is a beautiful check-in point of Lam Binh highland district.

In recent years, Lam Binh has been among the top localities with fast tourism development. In addition to famous places bestowed by nature such as Coc few, Na Tong rocky fields, Thuong Lam commune, the district also promotes the construction of check-in points for visitors on Khau Lak pass. This is a long, beautiful pass connecting Binh An commune and Lang Can town, the gateway to the district center. Taking advantage of the wild, majestic and romantic beauty of Khau Lak pass, the People's Committee of Lam Binh district assigned the Youth Cooperative of Binh An commune to open a check-in point on the top of the pass to strongly promote local tourism. The check-in point is 2 km long on the pass side of Binh An commune, divided into 4 subdivisions: food court, flower growing area, cloud hunting check-in area, rock garden. Since the check-in point on Khau Lak pass came into operation, many tourists have stopped to take pictures, the image of the district has been increasingly spread.

At Tan Trao National Tourist Area (Son Duong), in addition to the symbol of Na Naa shack, Tan Trao banyan tree, and Tan Trao communal house, the Provincial Tourism Management Board has built 2 more large pianos, a raft system. Then singing performances on the lake create check-in points for visitors. Since these auxiliary activities are available, tourism to the source in Tan Trao is not monotonous, but richer and more attractive. The ability of tourists to stay longer to experience the services, especially photography activities at the relic site and accommodation in the homestay in the cultural and tourist village of Tan Lap village.

Realizing the importance of check-in points for tourism promotion, Mr. Ly Duc Quan, Vice Chairman of Yen Lap Commune People's Committee (Chiem Hoa) emphasized that the commune has reviewed, discussed and selected the construction of points. Stop to check-in at the top of Keo Mac pass in Tin Keo village. This is the tourism potential of the commune, but many people do not know it, it needs to be exploited and planned gradually like the Ga Pass stop in Chiem Hoa district. Thus, the tourism identification of the commune, the "identity" of the new check-in points is clearer…

Free promotion

For tourism, logos and slogans are not enough, it needs strong, clear and impressive visual recognition. And in order to have beautiful photo angles of local symbols, it is necessary to have well-planned and well-planned check-in points. If we have a lot of channels to promote tourism, then perhaps the channel of promoting through the check-in points is very effective without losing money.

Visitors to the source enjoy taking photos to check-in with 2 giant Tinh guitars at Tan Trao.

Mai Anh, former deputy dean of the Faculty of Culture and Tourism of Tan Trao University, said that it is very necessary for local management agencies to build check-in points. For example, if at least each individual tourist's social media account has 100 followers, a group of 10 tourists posting photos online has spread to 1,000 people. Not to mention the accounts that tag their relatives and friends, the spread is also multiplied. In particular, this is a photo of "real people" of close and familiar people, so the reliability is high. High efficiency in advertising through check-in points without losing money.

Currently, Tuyen Quang Provincial Youth Union is launching the Design Contest "Check-in model Tuyen Quang". Through the contest, the aim is to find and select creative, unique, and practical check-in design ideas that are suitable for local cultural and geographical characteristics. turned into check-in places to create highlights of Tuyen Quang's outstanding tourist landscape, attracting tourists inside and outside the province to visit and explore. Hopefully, through this contest, districts and cities in the province will create a "identity" of unique and attractive check-in points.

According to Tuyen Quang Online Newspaper

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