Specifically, the Government assigned the Ministry of Culture, Sports and Tourism to assume the prime responsibility for, and coordinate with agencies and localities in, continuing to take measures to promote domestic tourism associated with disease safety, especially during Christmas. birth, the new year 2022 and the Lunar New Year of the Tiger.

For international tourism, the Government directs to gradually expand objects, markets and destinations in the Pilot Program to welcome international tourists to Vietnam in accordance with the characteristics and situation of the COVID-19 epidemic; Timely preliminary and evaluation to develop direction and plan to welcome international guests for 2022.

In particular, it is necessary to strengthen communication and promote Vietnam's tourism on digital platforms and apply new technologies.

Recently, in order to restore Vietnam's tourism, the National Administration of Tourism has actively advised the Ministry of Culture, Sports and Tourism to issue Plan No. 3228/KH-BVHTTDL dated September 7, 2021 on the implementation of tourism activities. policy on stimulating demand, restoring tourism and travel activities; issued Provisional Guidance No. 3862/HD-BVHTTDL on October 18, 2021 to implement Resolution No. 128/NQ-CP of the Government in cultural, sports and tourism activities. This is the basis for localities to restart tourism activities in the new context with the motto "Safe adaptation, flexibility, effective disease control".

The event to welcome the Korean delegation to Phu Quoc on November 20, 2021 marked a new step in efforts to restore Vietnam's tourism (Photo: TITC)

To reopen international tourism activities, the Vietnam National Administration of Tourism has advised the Ministry of Culture, Sports and Tourism to issue Temporary Guidance No. 4122/HD-BVHTTDL dated November 5, 2021 on piloting tourist arrivals. international calendar to Vietnam. At the same time, continuously work with selected localities to pilot in phase 1 to prepare necessary conditions to welcome guests.

In November, Phu Quoc (Kien Giang), Quang Nam and Khanh Hoa were the first localities to pilot international tourists. On the basis of welcoming guests in phase 1, the tourism industry will review, evaluate and learn from experience to continue expanding in the next phase.

Deploying the opening of international tourism, Vietnam National Administration of Tourism has officially launched the "Live Fully in Vietnam" communication campaign associated with the national brand identity of Vietnam - Timeless Charm. In particular, focus on communication on digital platforms such as website https://vietnam.travel and social networks of Vietnam National Administration of Tourism such as Facebook, YouTube, Instagram, Pinterest, Tiktok.

On December 13, Vietnam National Administration of Tourism launched the "Live Fully in Vietnam" page on the website  https://vietnam.travel  along with the campaign's theme video clip (hero video). In addition to the topic video clip, the "Live Fully in Vietnam" website also provides international visitors with information and suggestions according to different types of culture, cuisine, health, beach resort, etc. Modern imaging technologies allow visitors to have unique and new experiences about the outstanding destinations of Vietnam's tourism.

According to Data Center